PRESS RELEASE: Movac "Stands" Out at W12 Exhibition, NEC 7-10 Oct 2012

Photo courtesy of Furniture Production   Photo courtesy of Furniture Production


This year, W12 the national trade exhibition for furniture & joinery manufacturers, divided itself into two categories, Working with Wood, plus a new category Working with Design held within a designated area specifically created for suppliers of design led materials and components for the industry.

High technology coatings supplier Movac Group Limited stole this show this year exhibiting within the Working with Design area, with a show-stopper fashion show themed stand under the banner "Movac - always at the forefront of colour fashion", and providing W12 with the "wow" factor!

The stand comprised a central catwalk structure leading out of a circular entrance designed from an element of the Movac logo, onto the stage, using white minimalistic backdrops alongside the company's corporate red colour and bold fashion model images.  The surrounding areas featured 7 striking mannequins coated in various Sayerlack finishes, including gold acrylic 2 pack lacquer, pink water based crackle lacquer and white gloss polyurethane together with clothes rails holding wooden coat hangers sprayed in various Sayerlack finishes with tags attached providing details of the particular coatings used, so that visitors could ‘browse’ through them at their leisure.  A large ‘live video’ screen ran throughout the day, together with touch screens presenting the new website which also incorporates the fashion theme and images. 

Movac  then provided an entertaining 10 minute fashion show twice a day, which never failed to draw appreciative visitors to the stand, with two models sporting various wooden garments coated in our finishes, including tabard-style outfits,  natural wood bangles and earrings using various Sayerlack stains and lacquers and unique wooden ties coated in various colours in Sayerlack topcoat and water based topcoat - all aided by wood and paint associated pop tunes and a fashion show commentary.

Mark Smith, Movac's MD said "Movac has always been at the cutting edge of innovation and our W12 stand portrayed  this.  We knew our unique design would be visually different to any other exhibitor's, it was created to help visitors easily visualise our wide range of innovative "must have" coatings & finishes and connect with their own individual aspirations.  From the amount of interest and feedback we have received, this exceeded our expectations."